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This looks to be the beginning of a very smart campaign by Protest. I really love how they’re bringing their brand positioning to life with the Stories From Here to There. And it’s so beautifully shot. Protest Boardwear is a Dutch boardwear company that designs clothing to help surfers (and boarders) ride more. They’re all about eliminating the obstacles that stand between riders and their boards. In “From here to there”, we go on a journey with 5 professional surfers as they search for whatever their “there” is. One of these surfers is Oli Adams, who has chosen to find his “there” close to home in the UK, where he is determined to find quality waves in less than ideal waters. Also, the fact that Oli has a small family yet goes out to brave the unforgiving and frigid waters, really makes me want to watch his journey. The stakes are high.

So far, there are 3 films on the website, but not much else. I look forward to seeing how this campaign evolves…